Brooklyn Nets – At some point, losing stops being a rebuild and starts being a failure of ownership.
For the Brooklyn Nets, that point passed a long time ago.

The Nets have been part of the NBA since 1976 and have never won an NBA championship. Outside of the brief Jason Kidd era, when the team reached the NBA Finals in 2002 and 2003, the franchise has almost no meaningful postseason history to point to.

What makes Brooklyn’s situation worse isn’t just losing — it’s organizational chaos followed by intentional irrelevance.

The Nets repeatedly swing for shortcuts, fail, tear everything down, and ask fans to be patient all over again. The Kevin Durant–Kyrie Irving–James Harden experiment ended without a Finals appearance and left the franchise right back where it started: rebuilding, directionless, and broken.

The Embarrassment That Said Everything

Nothing captured the franchise’s current state better than the Nets’ 120–66 loss to their cross-town rivals, the New York Knicks.

Losing by 54 points to your biggest rival in the same city isn’t part of a smart rebuild — it’s a public humiliation. That wasn’t a bad shooting night. It was a franchise waving the white flag to its own fan base.

The current management’s open commitment to tanking may help draft odds, but it robs fans of honest competition. Brooklyn is a major market charging premium prices for a product that often looks non-competitive by design.

Why This Is an Ownership Problem

Bad teams happen. Bad decades don’t.

The Nets have had stars, coaches, front-office overhauls, and fresh starts — yet the results never change. When dysfunction survives every roster and every rebuild, the issue isn’t basketball decisions. It’s ownership direction. Fans don’t expect championships every year. They do expect effort, accountability, and a real plan to win. Right now, the Brooklyn Nets offer none of that. And that’s why it’s time for the NBA to stop pretending this is a rebuild — and start acknowledging that the franchise needs new ownership.